Quick answer by property price
Up to 800k PLN (about 185k EUR) a photo package is sufficient. Between 800k and 1.5 million PLN, photos plus a 60-second video. Above 1.5 million PLN a cinematic film and a 360-degree tour are mandatory. This is the working rule for the Warsaw market in 2026, derived from 87 VisionAir projects over the last 18 months.
District adjusts the base rule. Konstancin-Jeziorna, Wilanow (Wilanów, a district of Warsaw), Mokotow-Gorny and Zoliborz-Stary almost always require video regardless of price tag: buyers here are used to premium marketing and compare listings against Sotheby's and Knight Frank presentations. Bialoleka, Targowek and parts of Bemowo more often close on photos, because the audience is focused on a fast decision and square meters per zloty.
How Otodom and Morizon present listings in 2026
Otodom (the largest Polish real estate portal) raised the photo cap from 25 to 50 in 2024, but allows only one video per listing. The clip appears in the carousel after the fifth photo, and in Premium listings it sits on the first screen. Morizon kept video in a separate tab, but Premium properties get video directly in the hero block. According to Allegro/Otodom internal analytics, listings with video receive 60 percent more time-on-page.
When a photo package is enough
- Property below 800k PLN
- Standard apartment in a typical block (Bialoleka, Targowek, parts of Bemowo)
- Pre-renovation standard or basic refresh
- Sales plan within 30 days
- Marketing budget up to 1000 PLN
When video pays off
- Detached house or premium villa (Konstancin, Wilanow, Mokotow-Gorny)
- Properties with a terrace, garden or panoramic view
- Investment new-builds with a lokal uslugowy (commercial unit) on the ground floor
- Developer with a package of five or more apartments in a single building
- Property listed for more than 45 days
- International audience: English, Russian, Ukrainian
What the numbers from 87 projects show
Median time on market for three property types after the marketing package changed. Data collected from VisionAir clients in 2024-2025 with confirmed listing and closing dates.
| Property type | Photos only | Photos plus video |
|---|---|---|
| Studio up to 50 sqm in Mokotow | 38 days | 24 days |
| 3-room apartment in Wilanow | 67 days | 31 days |
| House in Konstancin | 124 days | 52 days |
What it costs in 2026
- Photo only, 15-25 frames in 4K: 900-1500 PLN net (about 210-345 EUR)
- Photo plus 60-second video: 1800-3000 PLN net (about 415-690 EUR)
- Premium package: 40 photos, a 90-second cinematic and a 360-degree tour: 3200-5000 PLN net (about 740-1150 EUR)
Compare that with the potential loss from 30 additional days on the market. On a 1.8 million PLN property, that means 1-2 percent of price, i.e. 18-36 thousand PLN. The Premium package pays back even if it shortens the sales cycle by a single week.
A separate factor is agent commission. At an average 2.5 percent fee on a 1.8 million PLN deal, the agent earns 45 thousand PLN net. A 4 thousand PLN spend on a cinematic package is less than 9 percent of expected commission. According to internal data from Knight Frank and Sotheby's PL, premium listings with drone video convert into a viewing 35-50 percent more often than the same properties with photos only.
What kind of clip actually works
The 60-second template VisionAir uses for houses in Konstancin and apartments in Wilanow. 0-5 seconds - establishing shot of the district. 5-15 seconds - approach to the building. 15-30 seconds - interior walkthrough on an FPV cinewhoop. 30-45 seconds - exit to the terrace or garden. 45-55 seconds - sunset shot with a pull-back. 55-60 seconds - agent logo and contact. The structure delivers a clean story-arc and holds the viewer to the end.
Typical agent mistakes
- Shooting only at noon. The sunset light that sells a house is gone
- Skipping the garden and terrace. 60 percent of house buyers look there first
- Publishing video without a vertical 9:16 cut for Reels
- Ignoring the season. Winter shots have to work architecturally, not through greenery
A drone clip in the hero slot on Otodom doubled the number of inquiries on two of my listings in Wilanow. The cost paid for itself with the first showing.
Frequently asked questions
- Can I order video without photos?
- Yes, but in 90 percent of cases it is not cost-effective. Portals require at least 8-10 photos to moderate a listing, and the production day still happens. Adding the photo package to a video booking costs 400-600 PLN net.
- Do I need to pay extra for Reels and TikTok cuts?
- No. All three formats (16:9, 9:16, 1:1) are included in the standard video package. Additional crops for Pinterest and LinkedIn carousels are also included at no extra cost.
- How long does editing a 60-second clip take?
- Standard turnaround is 5 working days from the shoot. A 48-hour express edit adds 30 percent to the price. The final version is delivered with one round of revisions within 14 days.
